TOPICAL EXAMINATIONS

BUSINESS COMMUNICATIONS

SECTION A

1. Multiple choice questions.

 (i) The most important goal of business communication is?

1.               Favorable relationship between sender and receiver
2.                Organization good will
3.                Receiver response
4.               Receiver understanding.

(ii) The study of communication through touch is called?

1.               Chronemics
2.                Haptics
3.                Proxemics
4.               Semantics

(iii) Which is non – verbal communication?

1.               Facial expression
2.                Appearance
3.                Posture
4.               All of above

(iv) The following is a permanent records of business

1.               Business letters
2.                Ledgers
3.                Production Reports
4.               All of above

(v) The most effective way of communication is

1.               Verbal
2.                Non – verbal
3.                Written
4.               All of above

(vi) Which is not a type of communication?

1.               Oral communication
2.                Digital communication
3.                Audio – visual communication
4.               Written communication

(vii) Business letter produce immediate effect because they are:-

1.               Interesting
2.                Brief
3.                Formal
4.               Informal.

(viii) A memorandum (memo) is considered a brief form of written communication for:-

1.               Internal use
2.                External use
3.                Formal use
4.               Legal use

(ix) Most common barrier of communication is 

1.               Noise
2.                Emotional mood
3.                Time
4.               Literacy

(x) One advantage of use of Telephone as means of communication is:-

1.               Feed back is immediate
2.                No delay
3.                Fast
4.               All of above

2. Match the following items.

SECTION B

3. (a) What is communication?

    (b) Name main components of communication

4. Describe eight importance of communication

5. (a) State three types of communication

    (b) What are advantages of face to face communication?

6. Use of mobile phones as means of communication is popular nowadays. Discuss the disadvantages of mobile phones.

7. Compare and contrast written communication and audio – visual communication.

8. Describe factors affecting the choice of media of communication.

TOPICAL EXAMINATIONS

MARKETING

SECTION A

1. Multiple choice questions:

 (i) Term marketing refers to;

1.               Advertising, sales promotion, publicity, public relation activities
2.                New product need ideas, development, concepts
3.                Sales planning, strategy and implementation
4.               A philosophy that stresses customer value and satisfaction.

(ii) Marketing process aims at:

1.               Production
2.                Profit making
3.                Satisfaction of customer needs
4.               Selling products.

(iii) Marketers often use the term – to cover various grouping of customers.

1.               Buying power
2.                Demographic segment
3.                Market
4.               People

(iv) Select an appropriate definition of want

1.               Consumer needs
2.                Needs backed by buying power
3.                Needs directed to product
4.               Basic human requirement

(v) In marketing, the term product

1.               Refers to only tangible items
2.                Refer to anything than can be offered for use and consumption in exchange of money or something of value
3.                Is limited in goods, services and ideas.
4.               Never refer to those things like package, design, brand name or warranty.

(vi) An organization with several products liner has which one of the following mix that consists of all the product lines and items which a particular seller offers for sale?

1.               Product mix
2.                Brand mix
3.                Consumer mix
4.               Packaging mix

(vii) Launching a product in a small part of the market is called?

1.               Commercialization
2.                Competitive analysis
3.                Competitive response
4.               Test – marketing.

(viii) Two ways a company can obtain new products are

1.               Internal development and merger
2.                Line extension and brand management service.
3.                Market mix modification and research and development.
4.               New product development and acquisition.

(ix) Which of the following is not a potential cause of failure of a new products?

1.               Poorly designed product
2.                An incorrectly positioned product
3.                An underestimated market size
4.               Higher than anticipated costs of products development.

(x) The highest percentage of ideas for new product originates which of these source.

1.               Competitors
2.                Customers
3.                Employees
4.               Top management.

2. Match the following items

3. (a) Differentiate between marketing and market.

    (b) State essential conditions for existence of market 

    (c) What are function of a market.

4. Explain the following types of market;

(i)                Commodity market

(ii)              Factor market

(iii)            Financial market

(iv)            Capital market

5. (a) What is competition?

    (b) Enumerate characteristics of perfect competition.

6. Describe importance of marketing to

(i)                Producers

(ii)              Consumers

(iii)            To the nation.

7. (a) What is market segmentation?

    (b) Describe five criteria for an effective segmentation according to Kotler.

8. (a) What is market mix

    (b) Describe the following market mix

(i)                Product

(ii)              Promotion

(iii)             Price

9. (a) What is advertising? Describe aims of advertising.

     (b) Mention the types of advertising.

10. Give advantages of the following ways of advertisement.

(i)                Radio

(ii)              Newspaper

(iii)            Posters.

TOPICAL EXAMINATIONS

EXPORT TRADE

SECTION A

1. Multiple choice questions

 (i) A tariff

1.               Increase volume of trade
2.                Reduce volume of trade
3.                Has no effect on volume of trade
4.               Non of above

(ii) Which is not true about marketing boards?

1.               Created by produce
2.                Try to increase consumption of their products
3.                Mostly are Agricultural boned
4.               Most are funded by government.

(iii) Which is not a marketing board in Tanzania?

1.               Sugar marketing board
2.                Cotton marketing board
3.                Cashew nut marketing board
4.               Tea marketing board

(iv) The following are functions of marketing board except:

1.               Buying produce
2.                Processing produce
3.                Research
4.               Collection and storage

(v) Which is a function of Board of internal trade (BIT)?

1.               Stare recruitment
2.                Carry out market research
3.                Supervice trade activities
4.               All of the above.

(vi) Who is not a member of chamber of commerce?

1.               Retailers
2.                Bankers
3.                Brokers
4.               Industrialists

(vii) Which role is not played by chamber of commerce?

1.               Information dissemination
2.                Arbitration
3.                Research
4.               Organize exhibition

(viii) An invoice certified by officer appointed by government to represent its trade interests is called?

1.               Exporter invoice
2.                Shipping invoice
3.                Certificate of origin
4.               Consular invoice.

(ix) One importance of export trade is?

1.               Job creation
2.                Advertise a country
3.                Create specialization
4.               Reduce over reliance.

2. Match the following

SECTION B

3. (a) What is export trade

     (b) Explain steps involved in export trade.

4. List and explain importance of export trade.

5. Explain the functions of the following organization in export trade

a)                  Marketing board

b)                 Board of internal trade

6. What are functions of chamber of commerce and industry?

7. Explain various documentation used in export trade.

TOPICAL EXAMINATIONS

IMPORT TRADE

SECTION A

1. Multiple choice questions

 (i) The reason for import trade is:

1.               Difference in level of technology
2.                Geographical difference
3.                Surplus production
4.               All of above

(ii) Which is not a reason why Tanzania should engage in import trade?

1.               Acquire essential goods
2.                Compete internationally
3.                Discourage specialization
4.               Get new technology

(iii) Direct import is conveniently carried out by 

1.               Companies
2.                Government
3.                Individual
4.               Retailers

(iv) Trade between countries can be useful if cost ratios of goods are

1.               Equal
2.                Different
3.                Undetermined
4.               Decreasing

(v) Terms of trade in developing country are generally unfavorable because?

1.               They export primary goods
2.                Import value added goods
3.                They export few goods
4.               Both A and B

(vi) An international order is called?

1.               Intend
2.                Indent
3.                Bill of lading
4.               Credit letter

(vii) A document that allows possession of good if they arrive before bill of lading is

1.               Letter of credit
2.                Documentary bill
3.                Certificate of indemnity
4.               Provisionary note

(viii) When a trader receives a bill of exchange, he may do the following except?

1.               Keep it until it mature
2.                Endorse it
3.                Transfer it to another person
4.               Discount it with a bank.

(ix) The fastest method of payment in international trade is

1.               Cash on delivery
2.                Telegraphic transfer
3.                Bank draft
4.               Digital

(x) Terms cost and freight means?

1.               Expenses must be met till goods are delivered
2.                Include charges up to port of destination except insurance.
3.                Includes all charges up to port plus insurance
4.               All of the above.

2. Match the following items.

SECTION B

3. (a) What is import trade

    (b) Give reasons why countries engage in import trade?

4. (a) What will happen if Tanzania do not participate in import trade?

    (b) Differentiate between direct import and indirect import

5. Elaborate the steps taken when importing goods.

6. Explain the following documents used in import trade.

(i)                Indent

(ii)              Bills of lading

(iii)            Letter of credit

(iv)            Certificate of indemnity

7. What do you understand by these terms?

1.               Free on board
2.                Free alongside ship
3.                Cost and freight
4.               Franco
5.                Laco

8. What are the roles played by clearing and forwarding agent?

TOPICAL EXAMINATIONS

BUSINESS FINANCE

SECTION A

1. Multiple choice questions.

 (i) The first stage of money development is 

1.               Commodity money
2.                Metallic money
3.                Convertible paper money
4.               Deposit money

(ii) Which is a disadvantage of barter trade.

1.               People got what they wanted
2.                People sold what they have in excess
3.                People travelled in long distance
4.               Lack of double coincidence of wants.

(iii) Deciding on quantity of each product to be exchanged is known as

1.               Store of value
2.                Measure of value
3.                Commodity value
4.               Price

(iv) Which does not shoe correct evolution of money?

1.               Commodity economy   Barter trade
2.                Metallic economy  Coinage money
3.                Coinage money   paper money
4.               Paper money   credit money

(v) Which is not a primary function of money?

1.               Medium of exchange
2.                Unit of account
3.                Measure of value
4.               Exchange of value

(vi) The quality of money which enables it not to fluctuate in value is called?

1.               Durability
2.                Portability
3.                Stability
4.               Homogeneity

(vii) The slowdown in rate of inflation is called?

1.               Devaluation
2.                Inflation gap
3.                Disinflation
4.               Deflation

(viii) Which is not a stage in development of money?

1.               Merchants
2.                Gold smiths
3.                Black smiths
4.               Money lenders.

(ix) An example of micro – finance is

1.               NMB
2.                FINCA
3.                NBC
4.               CRB

(x) Which is not a basic function of a bank?

1.               Cheque collection
2.                Giving loans
3.                Accepting deposits
4.               Safe custody.

2. Match the following items.

SECTION B

3. (a) What is money

    (b) Describe four stages of money development.

4. (a) What is barter system?

    (b) Give the advantages and disadvantages of barter system

5. (a) Briefly explain how money has solved the problems of barter system

    (b) What are main quantities of money?

7. (a) Differentiate deflation and inflation

    (b) Explain factor that can cause inflation

    (c) Is inflation good? Explain.

8. Commercial Banks are majority of Banks in Tanzania. Describe the primary function of these Banks.

9. With examples describe features of current account.

10. Explain the following means of payment

(i)                Checque

(ii)              Bills of exchange

(iii)            Promissory notes.